The Business Model as a Tool of Improving Value Creation in Complex Private Service Sys- tem - Case: Value Network of Electric Mobility

This paper shows how the concept of business model can be used as an analysis tool when attempting to understand and describe the complexity of the value creation of a developing industry, namely electric mobility. The business model concept is applied as a theoretical framework in action research based and facilitated workshops with nine case companies operating in the field of electric mobility. The concept turned out to be a promising tool in creating a better understanding of the value creation in electric mobility, and thus being a potential framework for the development work for the actors in that field. The concept can help companies to improve cooperation with other players by being a common terminology.